Pepper
Daddy
Pepper Daddy was ready to turn up the heat with their bold new sauces, and we were all in to help them stand out. We built a marketing strategy that sparked curiosity and pulled people in with a sense of mystery, while guiding them from first glance to final purchase. From Amazon to Instagram, we created a journey that turned casual browsers into loyal fans. My role was to shape that intrigue and design each moment to keep them coming back for more.
Pepper Daddy
role
time line
live project
The Ask
To increase awareness and drive more sales for the new Pepper Daddy sauces, we’d like to explore ways to capture attention and encourage purchases. Specifically, we want to attract more customers to your Amazon and Instagram pages and create a seamless experience from browsing to buying.
Would you be open to discussing strategies to make this happen and how we can target the right audience for maximum impact?
The Design
We included a 20% off offer right on the graphic to grab attention instantly and give people a clear reason to click. It wasn’t just about the discount—it was about creating urgency and lowering the barrier to try something new. I targeted customers who had shown interest in similar products but hadn’t yet made a move. This approach helped bridge the gap between curiosity and conversion, making it easier for them to take that first step and taste the heat.
Get Saucy!
the development
The process begins with a discovery phase to align on campaign goals, target audience, and key selling points of the new Pepper Daddy sauces. From there, we develop a creative strategy that resonates with the audience, crafting compelling graphics and content for platforms like Instagram and Amazon. We conduct thorough audience research to ensure precise targeting, followed by the creation of all necessary assets, including copy, images, and video. Once the campaign is live, we continuously monitor performance, optimize based on real-time feedback, and adjust targeting or creatives as needed. Finally, we compile detailed reports to assess the campaign's success, offering insights for future efforts and recommending next steps.
the takeaway
The takeaway is that a successful campaign starts with clear goals, targeted content, and constant optimization. By tracking performance and adjusting strategies in real-time, we ensure that Pepper Daddy’s sauces gain visibility, drive sales, and build lasting brand awareness.
