SAMA
LABS
At Sama-Labs, I was responsible for designing both motion graphics and static creative assets for a diverse portfolio of brands. The challenge was maintaining each brand's unique visual identity while developing fresh, engaging concepts for social media and paid advertising campaigns. By leveraging brand guidelines, strategic storytelling, and performance-driven design, I created content that captured audience attention, strengthened brand recognition, and supported marketing objectives across multiple channels.
client
role
time line
live project
The Ask
Imagine a sleek, looping GIF where a game controller hovers in a dark, glitchy space, slowly coming to life with bursts of energy. One by one, different parts of the controller are customized—left stick activates a speed mod, triggers ignite weapon tweaks like ricochet rounds, shoulder buttons unlock time-slow abilities, and the D-pad gains gravity-shifting powers. Each upgrade is highlighted with glowing UI overlays, color-coded mod icons, and holographic labels, giving the impression of a fully personalized loadout. A smooth animation shows the player holding a trigger to open a radial mod wheel, selecting a power-up as the controller pulses with energy and flashes "MOD ACTIVE." The whole sequence ends with a flicker, resetting the controller back to its base form, ready to loop again. It’s a bold, visual celebration of player agency
The Design
Design process involved researching Modded Zone’s target audience to understand their preferences. From there, I created web banners, social media ads, and email campaigns that aligned with the brand's goals, ensuring the designs effectively captured attention and built brand awareness.
Better controller better gamer
THE ASK
Lumisque, a skincare and feminine wellness brand, needed a sleek, minimalist visual identity that reflected its focus on women's health and self-care. With only product photography available and no established brand colors or supporting design assets, the challenge was to create a cohesive aesthetic from the ground up. By developing a refined color palette, clean layouts, and elegant visual elements, the final designs established a modern, trustworthy brand presence while maintaining a sophisticated and premium feel.
THE DESIGN
I started by analyzing the product photography to identify colors and visual cues that could influence the brand direction. From there, I developed a soft, modern color palette and paired it with clean typography and generous white space to create a premium, approachable look. The design system was built to emphasize trust, wellness, and simplicity while ensuring consistency across all marketing materials and digital assets.
