Modded
Zone
For Modded Zone, I start by researching their audience to understand what grabs their attention. Then, I design web banners, social media ads, and email campaigns that build brand awareness and connect with their target audience.
client
role
time line
live project
The Ask
Imagine a sleek, looping GIF where a game controller hovers in a dark, glitchy space, slowly coming to life with bursts of energy. One by one, different parts of the controller are customized—left stick activates a speed mod, triggers ignite weapon tweaks like ricochet rounds, shoulder buttons unlock time-slow abilities, and the D-pad gains gravity-shifting powers. Each upgrade is highlighted with glowing UI overlays, color-coded mod icons, and holographic labels, giving the impression of a fully personalized loadout. A smooth animation shows the player holding a trigger to open a radial mod wheel, selecting a power-up as the controller pulses with energy and flashes "MOD ACTIVE." The whole sequence ends with a flicker, resetting the controller back to its base form, ready to loop again. It’s a bold, visual celebration of player agency
The Design
Design process involved researching Modded Zone’s target audience to understand their preferences. From there, I created web banners, social media ads, and email campaigns that aligned with the brand's goals, ensuring the designs effectively captured attention and built brand awareness.
Better controller better gamer
the development
The development involved crafting web banners, social media ads, and email marketing materials tailored to Modded Zone's brand and audience. I focused on creating visually engaging designs that would drive brand awareness and engagement across digital platforms.
the takeaway
The takeaway from the project is that understanding the target audience is key to creating digital content that resonates. By aligning design with audience preferences, we were able to build a cohesive and impactful digital presence that effectively increased brand awareness.
