Draft
Top
We started by understanding DraftTop’s audience—college drinkers—and created a bold, fun brand that made removing can tops a must-have experience. Through strategic email marketing, social media, and partnerships, we helped the brand go global, land a Shark Tank deal, and become a household name.
client
role
time line
live project
The Ask
We want to create a strong, memorable identity for your brand that resonates with your target audience and drives engagement. Let’s build a strategy that leverages creative design, user insights, and strategic partnerships to help your brand grow and stand out in the market
The Design
The design process begins by understanding the client’s brand, audience, and goals. I dive into research to uncover what will truly connect with their customers. From there, I craft concepts that are visually striking and strategically effective. Through collaboration, I refine the design to make sure it captures the essence of the brand and engages the target audience. Finally, I ensure all elements are aligned and ready for execution, creating a cohesive and impactful result.
Take our Top Off!
the development
The development process starts with understanding the client’s vision and audience, then turning that into a user-friendly, engaging experience. I work closely with the team to ensure the design is functional, intuitive, and aligned with the brand’s goals. We refine and test until the final product delivers a seamless, impactful result.
the takeaway
The takeaway is that a successful development process focuses on understanding both the brand and its audience to create a seamless, engaging experience. Continuous collaboration and refinement ensure the final product aligns with the client’s goals and resonates with users.
